Search engines are looking at your page content and the titles/descriptions that are given. Tou must have well written, unique content that is over a certain word count and can pass certain readability tests. Search engines also look at the overall performance and user experience as a part of their grading system.
A few items to pay notice to, as all search engines will are:
- the title of the page
- the URL
- the content of the article
- the meta description
- the alt tag of the images
Google Webmaster and Analytics
Why is this important? The most obvious answer is page layout. If visitors are not scrolling all the way down your page then we need to make sure you have call to actions to engage them before the most common stopping point. It all comes down to giving the user a great browsing experience that will keep them on your site and be coming back for more.